The design for me is not about looking good. Is about to looking good and make sence.
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Good design decisions think about both how something looks and how it works. In our case, all aspects of the brand must support the identity created.- colours, fonts, illustrations, logo, music, vibe etc. It's about marrying form and function in a way that makes sense, add value to make something awesome. So, when something's well-designed, it's not just nice to look at, it's easy to use and just feels right.

I absolutely adore the magic that happens when I get to collaborate with a diverse range of designers and freelancers! It's like assembling a dream team where each person brings their unique talents to the table. Whether it's joining forces with talented photographers who capture the perfect shots, and creates images for marketing. Teaming up with creative content creators who hacking up social media, or working alongside skilled copywriters, every collaboration adds a new layer of creativity.

Each design is like a little mood board, setting the tone and vibe for whoever sees it. By carefully choosing the right colors, shapes, and visuals, applying psychology, I aim to evoke specific emotions and create a connection with the audience. Whether it's a feeling of excitement, calmness, or inspiration, I want people to instantly vibe with what they see. It's about tapping into that emotional resonance and leaving a lasting impression.

Even though creativity is a big part of what we do in design projects, I believe that being predictable and precise is just as important. Transparency, predictability and trust are the cornerstones of my approach as we need clear guidelines and expectations to make sure everything comes together smoothly. When everyone knows what to expect and can rely on each other, it builds trust and confidence in the process. It is what helps us stay on track and deliver the best results possible.